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PPC Marketing Services: Convert Clicks to Conversions

Are you looking for a potent advertising tool where an average return on investment is $2 for $1? Then, look no further than PPC Marketing Services. It has become one of the most trusted marketing methods for brands due to its several positive factors, such as targeted advertising, budget-friendliness, higher conversion rates, etc. All these qualities have even convinced small and medium brands to step into digital ways of marketing with PPC Service. So, today we are going to discuss the scope of PPC Marketing services to boost your sales. In this blog post, we will discuss some of the most encountered questions related to PPC Service:

  1. What is a PPC service?
  2. What to know about conversion rates with PPC Marketing Services?
  3. How can to improve PPC service for higher clicks & more conversions?
  4. Conclusion

As a leading PPC service provider, the BOTLIE team has achieved a good conversion rate for more than 100+ clients. To learn more about PPC Marketing Services, contact our PPC strategist now!

What is a PPC Service?

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In simple terms, PPC Service referred to as Pay Per Click, is a Digital advertising model where advertisers only need to pay when someone clicks the ad. You must have found these ad formats as sponsored links at the top of search engine result pages or on Social Media sites and other websites. It is more like target-oriented promotion where advertisers bid on keywords for ad placement. It could be done with a minimal budget. Once the ad goes live, where and when your ad appears, and how much you pay for a click on it are all determined algorithmically based on your budget, bid, campaign settings, and the quality and relevance of your ad. However, if PPC Marketing Services are optimized correctly, the click is worth more than you pay for it. For example, imagine a brand paid $4 for a click, and this brought a sale of $200. You made a hefty profit!

What to Know About Conversion Rates With PPC Marketing Services?

Defining the PPC conversion rate is simple; it is the number of people who were convinced to convert after clicking the PPC ad. Although the meaning of conversion may vary depending on the brand’s goal behind PPC marketing. For some, it means filling out a contact form; for others, it could be making a purchase or accepting a free trial of the service. In general, a higher conversion rate indicates that the strategy implemented by the PPC Service Provider is yielding results for the investment.

Thus, BOTLIE, as a skilled PPC Services Company, begins by understanding the client’s goal behind the promotion. Now, talking about good conversion rates, the average conversion rate for PPC is 2.35%, and the average conversion rate for Google Ads has increased to 17%. For a good conversion rate, most PPC Service Providers aim for a higher rate than the average.

A good general number to consider is 10%. Just for reference, the top 25% of advertisers on Google Ads have an average conversion rate of 11.45%. However, a good conversion rate depends on the industry, location, target audience, and other numerous factors. Hence, an open discussion with a PPC Services Company is always advisable.

How Can to Improve PPC Service for Higher Clicks & More Conversions?

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A PPC Service Provider uses various optimization methods. Here are a few suggested by PPC strategists at BOTLIE.

  • Plan the PPC Campaign

An effective PPC campaign starts by identifying the target audience, demographic information, keywords, and user behavior data. Based on this information, a PPC Service Provider can create highly targeted ads that resonate with the brand’s ideal customers.

  • Make Sure to Craft Compelling ad Copy that Aligns With the Landing Page

Crafting compelling ad copy is called an art by a PPC Services Company. Ad copy crafted with attention-grabbing visuals and design elements encourages viewers to click. However, it is important to ensure that your ads align closely with the landing page. You should focus on using similar language in your ad copy as well as on the landing page. This creates a sense in viewers that both are connected.

  • Personalize Ad Campaigns

Did you know that 80% of consumers are more likely to purchase from a brand that offers a personalized experience? Thus, create more than one ad copy and landing page to target based on segmentation. This personalized approach increases the chances of PPC Service conversion.

  • Perform A/B Testing

This tip is one of the favorite optimization strategies of BOTLIE, a PPC Services Company. In A/B testing, two variations of a landing page are created, and these pages are shown to a randomized audience to understand which one performs better. It involves experiments with different elements such as ad campaigns, headlines, ad copy, and visuals. In the end, with iterative testing, you can be more confident in the ad copy and maximize the conversion rate.

  • Remarketing

Remarketing also referred to as retargeting, is a tactic to convert users who haven’t responded previously or left the action midway. Not every visitor needs to interact with your brand’s promotion at first glance; thus, remarketing helps to keep track of those users, get them back on your site, and boost your conversion rate.

Turn Every Click Into a Conversion With Expert PPC Marketing

We know turning every click into a conversion is challenging, but BOTLIE, being a global PPC Services Company, has provided PPC management services to clients across a wide range of industries. This experience, working with some of the big names, has motivated us to be confident in our service. If you’d like to get more tips from our team directly to your inbox or learn more about why PPC is worth your time and money, contact us now, or drop a comment.

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Top 5 Benefits To Advertise on Google Ads in 2024

The era of marketing has gone through several transformations, from traditional marketing to digital marketing. With this shift, more and more businesses have entered the realm of the Internet. However, this has made the online realm a competitive place. It offers equal opportunities for businesses of every size. Hence, if you believe SEO is the only way to boost your online presence. Yes, you are right—SEO is important to increase search rankings, but it would take a finite amount of time.

So, is there any other way to reach your target audience faster? Yes, there is: advertise on Google ads. It is a boon for businesses that want to reach the target audience immediately and generate sales faster. If you are a startup or a small business, advertise in Google is a budget-friendly strategy with desired results. Join us in exploring BOTLIE comprehensive analysis report on the unparalleled benefits of advertise with Google ads. Discover how this platform can propel your business forward in 2024 and beyond.

What is advertise on Google Ads?

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Advertising on Google Ads, formerly known as Google AdWords, is a potent bid-based online advertising platform. When businesses advertise on Google ads, they gain the advantage of displaying their ads on Google search engine results pages (SERPs) and across the Google Display Network, which includes a vast array of websites and online platforms. As mentioned, it operates on a bidding system, where advertisers only pay when someone clicks on the ads.

With advertise with google ads businesses can reach their specific audience based on factors such as demographics, interests, and search behaviour. Advertisers can create various types of ads, including text ads, display ads, and video ads. The notable aspect of Google Ads is that each ad type has a specific goal, ensuring measurable results. Let’s explore a few types of advertise in Google format to gain better insight.

  • Search Ads: These sponsored ads appear at the top of Google’s search page. The goal of this ad is to increase website traffic and drive conversions.
  • Display Ads: Display ads are banner-format ads that you may have encountered across websites within the Google Display Network. The main purpose of this ad is to build brand awareness.
  • Video Ads: Video ads are often seen at the beginning of YouTube videos, providing an effective way for brands to tell their stories. The goal is to captivate users with compelling visuals and messages. BOTLIE, the team well-versed in the Google platform, has observed that video ads are the best choice to convey your brand message. 

What are the benefits of advertise with Google ads?

Do you know that, according to a report, advertise on Google ads consumes 41% of the world’s digital ad spend, totaling $225 billion? But why are brands so fascinated with Google Ads? Let’s take a look at some of its amazing benefits:

  1. Unmatched Reach

Google is one of the most widely used search engines with over 5.6 billion active users. This number indicates an astonishing opportunity for businesses to tap into an extensive user base actively seeking products and services. Whether you are a startup or a global enterprise, advertise with Google ads allows you to tailor your campaigns to reach your target audience precisely. In 2024, where competition is fierce, securing a spot with millions of trusted users is a crucial advantage.

  1. Real-Time Engagement

With advertise in Google, you can let go of the challenges of traditional advertising where there is less room for user engagement. Google Ads becomes the canvas for businesses to showcase their creativity, leading to user engagement. From text-based search ads to visually engaging display ads and interactive video ads, the platform supports a variety of formats. In 2024, where multimedia content dominates, user-appealing ad formats are a potent way to make your promotion look different and memorable. Advertising with Google Ads allows businesses to include additional information about their business. Such as site link extensions, encouraging users for real-time engagement.

  1. Budget-Friendly Advertising

Google Ads operates on a pay-per-click (PPC) model, meaning you only have to pay when someone clicks on your ads. Even if the user does not engage with the promotion at first, visually appealing ads with a clear-cut message can become a brand introduction. This cost-effective approach provides measurable returns on investment. Hence, whether you are a startup testing the waters or an established brand looking to scale, your investment in advertisement is right on the spot with advertise on Google ads.

  1. Precision
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In 2024, where personalisation is key to creating a brand image, the advertise in Google strategy allows demographics, location, device type, and user behaviour targeting. Hence, this level of precision ensures that your ads are presented to the most relevant audience, increasing the likelihood of conversions. Moreover, with advanced targeting options like remarketing, businesses can engage with users who have already shown interest in their products or services.

  1. Insightful Data

This is what actually differentiates Google advertising from traditional advertising practices. Google Ads provides a robust set of analytics tools that offer deep insights into the performance of your campaigns. With click-through rates and conversion tracking metrics, you can evaluate the effectiveness of your ads.

Make your promotion spot-on with Google ads

The internet is not just a luxury—it’s part of our everyday life. By using online ads like Google Ads, your brand can become a go-to for consumers’ daily needs. But, like any ad strategy, it needs planning and polished content. That’s where a digital marketing agency like BOTLIE comes in. With a team of Google experts, we not only make sure campaigns run smoothly but also keep up with the latest trends. This gives businesses a leg up and a way to thrive online in the long run.