Are you looking for a potent advertising tool where an average return on investment is $2 for $1? Then, look no further than PPC Marketing Services. It has become one of the most trusted marketing methods for brands due to its several positive factors, such as targeted advertising, budget-friendliness, higher conversion rates, etc. All these qualities have even convinced small and medium brands to step into digital ways of marketing with PPC Service. So, today we are going to discuss the scope of PPC Marketing services to boost your sales. In this blog post, we will discuss some of the most encountered questions related to PPC Service:
- What is a PPC service?
- What to know about conversion rates with PPC Marketing Services?
- How can to improve PPC service for higher clicks & more conversions?
As a leading PPC service provider, the BOTLIE team has achieved a good conversion rate for more than 100+ clients. To learn more about PPC Marketing Services, contact our PPC strategist now!
What is a PPC Service?
In simple terms, PPC Service referred to as Pay Per Click, is a Digital advertising model where advertisers only need to pay when someone clicks the ad. You must have found these ad formats as sponsored links at the top of search engine result pages or on Social Media sites and other websites. It is more like target-oriented promotion where advertisers bid on keywords for ad placement. It could be done with a minimal budget. Once the ad goes live, where and when your ad appears, and how much you pay for a click on it are all determined algorithmically based on your budget, bid, campaign settings, and the quality and relevance of your ad. However, if PPC Marketing Services are optimized correctly, the click is worth more than you pay for it. For example, imagine a brand paid $4 for a click, and this brought a sale of $200. You made a hefty profit!
What to Know About Conversion Rates With PPC Marketing Services?
Defining the PPC conversion rate is simple; it is the number of people who were convinced to convert after clicking the PPC ad. Although the meaning of conversion may vary depending on the brand’s goal behind PPC marketing. For some, it means filling out a contact form; for others, it could be making a purchase or accepting a free trial of the service. In general, a higher conversion rate indicates that the strategy implemented by the PPC Service Provider is yielding results for the investment.
Thus, BOTLIE, as a skilled PPC Services Company, begins by understanding the client’s goal behind the promotion. Now, talking about good conversion rates, the average conversion rate for PPC is 2.35%, and the average conversion rate for Google Ads has increased to 17%. For a good conversion rate, most PPC Service Providers aim for a higher rate than the average.
A good general number to consider is 10%. Just for reference, the top 25% of advertisers on Google Ads have an average conversion rate of 11.45%. However, a good conversion rate depends on the industry, location, target audience, and other numerous factors. Hence, an open discussion with a PPC Services Company is always advisable.
How Can to Improve PPC Service for Higher Clicks & More Conversions?
A PPC Service Provider uses various optimization methods. Here are a few suggested by PPC strategists at BOTLIE.
- Plan the PPC Campaign
An effective PPC campaign starts by identifying the target audience, demographic information, keywords, and user behavior data. Based on this information, a PPC Service Provider can create highly targeted ads that resonate with the brand’s ideal customers.
- Make Sure to Craft Compelling ad Copy that Aligns With the Landing Page
Crafting compelling ad copy is called an art by a PPC Services Company. Ad copy crafted with attention-grabbing visuals and design elements encourages viewers to click. However, it is important to ensure that your ads align closely with the landing page. You should focus on using similar language in your ad copy as well as on the landing page. This creates a sense in viewers that both are connected.
- Personalize Ad Campaigns
Did you know that 80% of consumers are more likely to purchase from a brand that offers a personalized experience? Thus, create more than one ad copy and landing page to target based on segmentation. This personalized approach increases the chances of PPC Service conversion.
- Perform A/B Testing
This tip is one of the favorite optimization strategies of BOTLIE, a PPC Services Company. In A/B testing, two variations of a landing page are created, and these pages are shown to a randomized audience to understand which one performs better. It involves experiments with different elements such as ad campaigns, headlines, ad copy, and visuals. In the end, with iterative testing, you can be more confident in the ad copy and maximize the conversion rate.
Remarketing also referred to as retargeting, is a tactic to convert users who haven’t responded previously or left the action midway. Not every visitor needs to interact with your brand’s promotion at first glance; thus, remarketing helps to keep track of those users, get them back on your site, and boost your conversion rate.
Turn Every Click Into a Conversion With Expert PPC Marketing
We know turning every click into a conversion is challenging, but BOTLIE, being a global PPC Services Company, has provided PPC management services to clients across a wide range of industries. This experience, working with some of the big names, has motivated us to be confident in our service. If you’d like to get more tips from our team directly to your inbox or learn more about why PPC is worth your time and money, contact us now, or drop a comment.