8 On-Page SEO Tips and Strategies For Google Search Ranking
Creating an engaging, informative blog is truly admirable, but bringing that blog post to your target audience’s attention is undoubtedly a task! Thanks to on-page SEO, you have the power to capture the right audience and attract thousands of new visitors to your website.
The best thing about on-page SEO is that the writer doesn’t have to compromise on creativity. At the same time, following certain tips and tricks of on-site SEO can significantly boost the website’s performance. This creates a win-win situation for both the writer and SEO experts who may work with different approaches, but all aiming to reach the right target audience.
If you’re unsure how to get started, don’t worry—BOTLIE has compiled all the information at your fingertips. Stay with us to make your hour productive!
Table of Contents
- What is On-Page SEO?
- 8 On-Page SEO Tips to Boost Your Website’s Performance
- How Off-Page SEO & Technical SEO Help Google Search Ranking
What is On-Page SEO?
On-page SEO is the process of optimizing web pages and their content for both human eyes and search engines. Its purpose is to signal to search engines, such as Google, that your website offers valuable information or services to visitors. Optimizing for Google and other search engines is essential to ensure your valuable content appears when relevant searches are made. It improves rankings and attracts new traffic.
Common tips associated with on-page SEO include focusing on on-site elements such as keyword research, headers, page URLs, internal linking, and more.
Below, we will cover 8 important techniques to optimize on-site SEO elements and bring your page under more eyes.
8 On-Page SEO Tips to Boost Your Website’s Performance
Let’s take a close look at 8 on-site SEO tips to enhance your site’s ranking.
- Write Informative, Engaging Content
Write high-quality, keyword-relevant content to better engage with the audience and provide value for their search. Google highly prioritizes user experience; therefore, offering value for the reader’s time is crucial to getting into the list of Google’s trusted sites.
Start with keyword research to find searchable topics and target keywords. You can utilize tools like Google Keyword Planner and SEMRUSH for easy keyword research. BOTLIE’s team of SEO experts highly recommends going for less competitive, long-tail keywords.
- Users usually prefer long-tail searches, and by targeting low-search-volume keywords with less difficulty, your website can rank more easily.
- Keywords must be naturally incorporated into your content; otherwise, it can prompt search engines to categorize the page as spam or keyword stuffing.
- Strategic Placement of Keywords
Keywords are at the forefront of on-site SEO, and for many, this term might be new, especially if you are a beginner. Let us provide you with a brief idea about this term. Keywords are the words users type into a search engine to get the desired information. When a search occurs, Google scans your page to check whether your page carries the user-looking keywords. Thus, placing the keywords strategically can easily alert Google and your readers about what the page is about.
Here are a few key areas for the best placement of keywords:
- Main Heading (H1)
- First Paragraph of Introduction
- Subheadings (H2, H3…)
- Attention Grabbing Meta Description
Although the meta description is considered outdated today, it can still be a deciding factor for users when determining whether to click on your page. Here are a few practices to encourage your readers to click more:
- Keep the meta description short because Google abbreviates meta descriptions above 120 characters for mobile users.
- Include a call to action, such as “find” or “know more,” to build a sense of curiosity.
- Visual Content
Visual content, such as images and graphics plays a significant role in making a page more appealing. It helps content appear more scannable and easily digestible. Keep quality and uniqueness high when it comes to visual content.
- Image Alt-Text
Image alt-text increases the chances of your site being discovered through images. It informs search engines about the content of your images, which is crucial because Google now delivers almost as many image-based results as it does text-based results.
- User-Friendly URLs
Creating simple and user-friendly URLs is another aspect of on-page SEO. Using the target keyword in the URL is a good way to signal to Google what your page is about.
- Add Internal Links
Adding internal links is crucial if you want users to explore more of your website. Therefore, maintaining a balance in the number of internal links and fixing broken links is important to help search engines understand your site structure.
- External Linking
External linking is typically associated with off-page SEO. Google recommends adding external links to authoritative sites to enhance the user experience. However, only include external links from trusted sites that are related to the topic.
How Off-Page SEO & Technical SEO Help Google Search Ranking
Off-page SEO and technical SEO are both important components in improving a website’s Google search rankings. Off-page SEO refers to activities performed outside of a website, such as link building and social media presence, which can help increase a website’s authority and credibility. This, in turn, can improve the website’s search visibility and rankings. technical SEO, on the other hand, involves optimizing the technical aspects of a website, such as site speed, mobile-friendliness, and structured data, to make it more user-friendly and search engine-friendly. By improving these technical elements, a website can have a better chance of ranking higher in Google search results.
Get Expert Assistance with On-page SEO
We understand that many businesses lack the time for strategic implementation of these tips. That’s why BOTLIE is always prepared to elevate your website with results-driven strategies. Beyond just on-page SEO, we excel in off-page SEO through powerful backlinks and ensure speedy website delivery with technical SEO. Our dedicated team of professionals is committed to propelling your website to the top of search results.
Contact us now and Get FREE Consultation SEO services!